Support Ada Initiative when you shop on Amazon

There’s a new simple way to support Ada Initiative for Amazon users. People who shop through Amazon can now automatically donate 0.5% of the price of eligible purchases to the Ada Initiative through the Amazon Smile program.

How to sign up:

  • Go to
  • Type “Ada Initiative” in the search box
  • Click “Select” button on the first result
  • Install a browser extension to auto-redirect to the Smile URL (Firefox) (Chrome)

Now you should see “Supporting: Ada Initiative” in the top left-hand corner of the Amazon web page whenever you go to Amazon. You are only donating when you shop at Amazon using the URL and you see “Eligible for Amazon Smile” above the “Add to Cart” button.

We understand that people do or don’t shop at Amazon for many good reasons. If you already shop at Amazon, and would like to support us through Amazon Smile, thank you!