This week we were super excited to announce Pinboard as an AdaCamp sponsor! Pinboard is a personal bookmarking and archiving service. It is near and dear to our mission for several reasons: Pinboard is committed to a stable, user-centered business model, has a famously snarky Twitter account, and takes fandom seriously.What is fandom? Fandom is a form of open culture, a group of people united by a common interest: a particular TV series, an historical era, a band – the possibilities are endless. Fans participate in fandom in many ways, including writing fan fiction, creating costumes, and organizing conventions. Fandom is a woman-friendly community at the center of open technology and culture, and an example for other open tech/culture communities looking to be more women-friendly. Despite its popularity, fandom is an area of open culture that is often looked down on and discounted.
Maciej Ceglowski, the founder and owner of Pinboard, wrote a blog post about fandom [Trigger warning: references to sex between fictional characters] shortly after many fans moved to Pinboard in response to Delicious removing several features they used. Here is an excerpt (emphasis ours):
Fan culture is extremely collaborative, and its participants had rapidly taught one another how best to combine LiveJournal, Delicious and other sites into an network for sharing and discovery that, due to the social stigma of the hobby, remained under the radar even though it would have meant instant success for any entrepreneur sincerely willing to work with them. Fans shared their setups and workflows with each other in much the way that startup subculture obsesses over tool chains and “stacks”. The whole thing reminds me a lot of what HyperCard was like in the nineties, right before its demise, when a large number of otherwise non-technical users had basically taught themselves to do elaborate programming with the tool, and were doing amazing things with it. […]
For any bookmarking site, the fan subculture is valuable because it makes such heavy and creative use of tagging, and because they are great collaborators. I can’t think of a better way to stress-test a site then to get people filling it with Inception fanfic. You will get thoughtful, carefully-formatted bug reports; and if you actually fix something someone might knit you a sweater. And please witness the 50 page spec, complete with code samples, table of contents, summary, tutorial, and flawless formatting, the community produced in about two days after I asked them in a single tweet what features they would want to see in Pinboard. These people do not waste time.